Dubai to Get 40K Ultra-Luxury Homes With This New AED100B Project
Emaar’s AED 100 Billion ‘Dubai Mansions’ Project to Redefine Ultra-Luxury Living in the Emirate
Dubai is poised for a dramatic upscale shift in its real-estate landscape with the launch of a major new initiative by Emaar Properties.
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The developer has unveiled its AED 100 billion (US$27.2 billion) project named Dubai Mansions, which will deliver approximately 40,000 ultra-luxury homes in the emirate.
The scheme will be located in the upscale district of Emaar Hills, adjacent to Dubai Hills Estate. Emaar describes the homes as “mansions ranging from 10,000 to 20,000 square feet,” set on expansive plots and complemented by high-end landscaping, grand facades and immersive greenery.
The move comes at a time when Dubai’s prime residential market is experiencing strong momentum. In the first half of 2025, prime residential prices rose by 5 per cent year-on-year and are projected to grow another 4 to 5.9 per cent.
The city’s ascent among global luxury real-estate markets is driven by factors including increased global connectivity, investor-friendly policies and significant infrastructure development.
Dubai’s appeal is further enhanced by policy measures such as expanded residency permits for retirees, remote workers and the 10-year “golden visa” programme, which have collectively helped attract high-net-worth individuals and luxury-property demand.
Emaar itself is well-positioned for this growth wave. The company reported that in the first half of 2025, its net profit surged by 34 per cent to AED 10.4 billion, with revenue up 38 per cent to AED 19.8 billion.
Its substantial land bank — around 1.7 billion square feet in the UAE and key international markets — and a delivered inventory of over 122,000 residential units since 2002 set a strong foundation for such large-scale luxury projects.
Beyond the homes themselves, the Emaar Hills development is designed as a wellness-oriented district, offering direct access to a championship golf course, leisure and wellness facilities, premium retail destinations and a network of landscaped parks. The combination of size, luxury finishes and lifestyle amenities makes Dubai Mansions stand out in the premium segment.
From an investment perspective, the scale of this project signals Emaar’s confidence in sustained demand in luxury real estate in Dubai. The introduction of 40,000 ultra-luxury units also suggests a strategic expansion of supply in a segment traditionally limited by scarcity — potentially moderating price pressures while still targeting affluent buyers.
For prospective buyers and investors, the project offers a new benchmark in size and scale of ultra-luxury properties: large mansion-style homes built on generous plots, within a dedicated luxury district. For Dubai’s real-estate ecosystem, this underlines the emirate’s ambition to further cement itself as a global destination for premium living and high-end investment.