Here's Everything You Need to Know About Dubai Watch Week 2025

Here’s everything you need to know about the 2025 edition of Dubai Watch Week, the premier gathering of watch enthusiasts, collectors, industry leaders and luxury-brands aficionados. From dates and venue to registration, activities, masterclasses, forums, hang-out lounges, speakers and featured brands—here’s your full overview.

The 2025 Dubai Watch Week takes place from 19 to 23 November 2025, at a new and expanded venue—Burj Park inside Dubai Mall, Dubai. This seventh edition returns with a double-sized footprint (200,000 sq ft) and over 90 participating brands. Entry is free, but visitor registration is required in advance. 

Venue & Registration

The venue at Burj Park, adjacent to Dubai Mall, sets the stage for a sprawling luxury-watch experience, doubling its size to accommodate more brands and experiences. To attend, visitors are invited to register for free via the official event website. The event app is recommended for schedule viewing, ticket access and updates. 

Activities

Beyond brand exhibitions, Dubai Watch Week 2025 offers a varied schedule of activities—from curated dining and food & beverage experiences to family-friendly zones and immersive activations. Visitors can expect masterclasses, talks and creative sessions spanning craftsmanship, design and watch culture. 

Masterclasses

One of the most interactive areas of the event, the masterclasses allow participants to dig into fine craftsmanship and watchmaking techniques. The 2025 schedule includes:

• “The Art of Lume Painting with Wristcheck” (19 Nov, 12:00–13:00) 

• “Explore Marquetry Design through Collage by Fiona Krüger” (19–23 Nov, 13:30–14:30) 

• “Hermès leather marquetery workshop” (19 Nov) 

• “BOVET: Revolutionizing World Time: Inside the Ground-Breaking Roller System” (20–21 Nov, 11:30–12:30) 

• “Atelier Wen presents The Art of Dings and Dents” (21–22 Nov, 17:00–18:00)
  These sessions are often subject to limited availability, so registering early is advisable.

Horology Forum

The Horology Forum is the intellectual heart of the event, bringing together master craftsmen, industry leaders, visionaries and seasoned collectors for panel discussions and talks. For 2025, highlights include sessions such as:

• “The Time to Act is Now – A Note to the Watch Industry” (19 Nov, 12:00–13:00) 

• “The CEO Roundtable: Horology Edition” (19 Nov, 18:00–19:00) with industry heavyweights like Georges Kern and Karl‑Friedrich Scheufele. 

• Further sessions on topics such as hype in luxury markets, the collector mindset and maintaining identity in shifting markets. 

Creative Hub

The Creative Hub serves as a platform for launches, collaborations, creativity, design and emerging trends in horology. It highlights how watch culture intersects with art, design and lifestyle. Notable sessions include “Where Time Meets Photography: The Leica Watch Story” (20 Nov, 14:00–15:00). 

Collectors’ Lounge

For serious enthusiasts and collectors, the Collectors’ Lounge offers a curated, immersive space featuring special sessions, limited-edition showcases and networking opportunities. In 2025, the Lounge marks a milestone: celebrating Ahmed Seddiqi & Sons’ 75th anniversary with exclusive limited editions and highlights of heritage craftsmanship. 

Speakers & Thought Leaders

The 2025 line-up of speakers includes a mix of industry visionaries, creative minds and digital-economy leaders. Key names:

• Khalifa Al Qama, Director, Dubai Future Labs 

• Fiona Krüger, Founder, Fiona Krüger Timepieces 

• His Excellency Omar Al Olama, UAE Minister of State for AI, Digital Economy & Remote Work Applications 

• Raul Tena, Founder, Raul Tena Timepieces

• Jean Arnault, Watch Director, Louis Vuitton 

• Georges Kern, CEO, Breitling 

• Nicholas Foulkes, Author & Historian 

• Karl-Friedrich Scheufele, Co-President, Chopard 

• George Bamford, Founder, Bamford Watch Department

• Mohammed Abdulmagied Seddiqi, CEO, Ahmed Seddiqi & Sons 
  These voices promise to provide insight into design, industry shifts, digital impact and the collector mindset.

Featured Brands

With 90+ participating brands in 2025, the scale of the event is larger than ever. Featured names span luxury heavyweights and independent ateliers: for example, major labels like Rolex, Audemars Piguet, TUDOR, Van Cleef & Arpels, Hublot, Chopard, Bulgari and Breitling. Independents and speciality brands such as MB&F, F.P. Journe, Kari Voutilainen, Rexhep Rexhepi and many others will also be present. 

Why Attend & What to Expect

For aficionados, collectors, beginners and industry observers, Dubai Watch Week 2025 offers:

• A rare chance to view new launches and brand stand-outs in one space.

• Educational sessions (masterclasses, forums) where you can go beyond the showroom.

• Networking and community-building opportunities with industry leaders, creatives and fellow enthusiasts.

• An immersive, multi-brand exhibition in a unique locale (Dubai Mall / Burj Park) that blends luxury, lifestyle and horology.

• Free entry (with registration) makes it accessible, though popular sessions fill fast.

Tips for First-Time Visitors

• Register early and download the event app to secure your free ticket and manage your schedule. 

• Review the agenda for masterclasses and talks in advance—some may require a RSVP and fill quickly.

• Plan your must-see brand stands and sessions early: with 90+ brands and expanded space, arriving early helps cover more ground.

• Take time for both the main exhibits and the more intimate lounges (Collectors’ Lounge) and creative sessions (Creative Hub) for a fuller experience.

• Treat the venue as more than a trade show: schedule downtime to explore the brand activations, F&B experiences and networking areas.

• Arrive well before peak times to avoid queues, especially for flagship brand presentations.

Whether you’re a seasoned collector or simply curious about the world of luxury watches, Dubai Watch Week 2025 promises to be a landmark event: larger, more varied and more immersive than ever. Don’t miss your chance to dial in to the future of horology in Dubai this November.