How Your Loyalty Data Is Used To Predict Future Purchases
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Supermarkets Use Loyalty Data to Predict Shopper Purchases
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Britain's major supermarkets scan transactions from millions of loyalty cards each week as part of the drive to predict what we're going to buy next. The Tesco Media & Insight Platform and dunnhumby said an average of 76% of grocery trips are non-habitual, making us susceptible to predictive technology that now actively nudges decisions in the digital and physical space.