Is Gift Cards Still America Favorite Way to Give?

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Is Gift Cards Still America Favorite Way to Give?

Commodity Convenience Leads to Loyalty

There is an expansion of accessibility by the use of digital options

Practicality and Perceived Value

Effect of Mobile wallet incorporation

Movement To Experience Based Gifting

Promotions and Incentives of Retailers

Differences in Preferences between Generations

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Gift giving continues to develop as consumers change their consumer habits and retailing alternatives but still the gift cards continue playing a significant role in the ways in which people show up to express their gratitude. To most Americans, gift cards provide them with freedom of choice and convenience. Instead of receiving what is chosen, recipients are able to receive what they really desire. Nevertheless, future consumption habits, online wallets, and customized experiences are influencing the way individuals consider this practice.
 

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