The marketing industry is being blinded by data - This Is What We Are Reading For You
A combination of the emergence of big data, artificial intelligence and influential voices, such as Byron Sharp, calling for more scientific rigour have promoted the use of data to support marketing decision-making. But if the industry is to progress we need more than just data. We need understanding.
Before I stumbled into market research, I was an aspiring physicist. Many years after giving up hope that I could contribute anything to physics, I have been heartened to see an increasing