The New Volvo XC40 Is an Exercise in Eerily Intuitive Design
The sad truth is that too many people treat their cars like a cross between a garbage bin and a long-forgotten storage locker. Volvo knows this. In making their newest, smallest SUV, a group of Swedish engineers and designers set about studying us. They spent years researching the lives and behaviours of drivers around the world, understanding our filthy habits and how we use our cars on a day-to-day basis. They did a full Margaret Mead, and the result is the radically human-friendly XC40