UAE Law Requires Influencers to Get Business Licenses
New Media Law introduces stricter rules to regulate digital content
If you're a content creator or influencer in the UAE making money from your posts, there's a big update you need to know: under the new UAE Media Law, you now need a business license before applying for a media license from the UAE Media Council.
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What Changed?
Previously, influencers and creators only needed a media license from the UAE Media Council to operate legally. But as of May 29, 2025, a new regulation has kicked in requiring them to first secure a business license if they're involved in any commercial activity, from brand deals to sponsored content.
Good News: Permit Fees Are Waived for 3 Years
To ease the transition, the UAE Media Council is waiving media license fees for three years for influencers and content creators. That means while you still need to register, you won’t be paying those permit fees right away.
Why the New Licensing Rules?
The change is part of a broader plan to professionalize and regulate the digital media space in the UAE. The new Media Regulation Law aims to:
- Promote responsible, high-quality content
- Build public trust
- Ensure content complies with UAE values and laws
Maitha Al Suwaidi, CEO of Strategy and Media Policies at the Council, explained during a press conference that the law is a response to the growing influence of digital media and a step toward aligning local practices with global standards.
“This road map reflects our deep understanding of the challenges and opportunities presented by new media,” she said.
What Happens If You Don’t Comply?
The penalties are serious. Creators who operate without the proper licenses could face fines up to AED 1 million. The UAE Media Council also has the authority to remove or modify content that violates the law, especially anything deemed offensive, defamatory, or harmful to social harmony.
Read More: Content Creators and Influencers in GCC
What’s the Bigger Picture?
This is all part of the UAE’s Digital Participation Policy, which aims to encourage constructive, respectful engagement online. The move shows the country is keeping up with the fast-changing world of digital influence, while ensuring that content creators operate responsibly.