UAE to Establish a K-City, Dedicated to Korean Culture

  • Publish date: Thursday، 20 November 2025 Reading time: 3 min reads

Hallyu Meets the Gulf: The UAE and South Korea Collaborate to Create a Permanent Center for K-Culture in the Middle East

The United Arab Emirates has officially announced significant plans to establish a new cultural landmark tentatively named K-City, dedicated entirely to celebrating and promoting Korean culture, food, and products.

This ambitious project is the result of a high-level collaboration between the UAE government and the Republic of Korea, capitalizing on the massive popularity of the "Hallyu" or Korean Wave phenomenon across the Middle East. The establishment of the K-City will position the UAE, and specifically the announced location, as a crucial cultural and tourism hub for Korean exchange in the region.

The new K-City is intended to serve as a comprehensive hub, bringing together several key facets of Korean influence. Its main purpose is to be a permanent center for K-Culture, K-Food, and Korean business endeavors. The initiative aims to nurture deeper connections between the vibrant Korean cultural scene and the Middle Eastern audience, which has shown a soaring interest in K-pop, K-drama, and K-beauty products. The city will host events and businesses that offer a taste of this popular culture, similar to recent events that featured K-food booths, beauty products, and traditional Korean dance performances.

The announcement of the K-City plan was made following a state visit by Lee Jae Myung, the newly elected President of the Republic of Korea, to the United Arab Emirates. This decision underscores the close diplomatic and cultural relationship between the two nations. The project is currently in the early stages, with both governments committed to exploring measures that combine their national strengths, focusing heavily on enhancing people-to-people exchanges. While the project is underway, details regarding the precise scale of the 'city' and its definitive location have not yet been confirmed by either party.

The enthusiasm for Korean culture, the Hallyu phenomenon, has deeply gripped the UAE, evident through recent high-profile events. Dubai and Abu Dhabi have played host to several major Korean cultural milestones. For instance, Global Village hosted a popular K-pop festival, and the Coca-Cola Arena presented a special concert featuring stars from iconic K-drama soundtracks.

Abu Dhabi also secured the prestigious DREAM Concert, one of the most popular K-pop festivals in history. The new K-City seeks to formalize and institutionalize this growing interest, offering a constant destination for fans and businesses alike.

As part of the joint declaration following the state visit, both the UAE and the Republic of Korea committed to a strategic focus on people-to-people exchanges. The K-City is viewed as a vital mechanism for this cultural partnership, promoting mutual understanding and strengthening connections. In addition to culture, the two nations also discussed exchanges related to several advanced sectors, including Artificial Intelligence (AI), energy, national defense, public health, and education, indicating a multi-faceted strategic alliance that extends well beyond entertainment.