UAE's e& Launches First Metaverse in The Region
- Publish date: Thursday، 27 July 2023
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The 'e& universe', the first metaverse in the area with experiences including virtual homes, sports, concerts, and more, has been launched, according to the technology and investment organisation e& in the UAE.
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With global events and possibilities for socializing, interacting, and exploring the virtual zones, the e& universe is geared on giving users virtual and immersive experiences.
The platform made its debut at GITEX last year and aimed to launch in line with the UAE’s Metaverse strategy.
During the event on July 26 at 3 pm, users had the opportunity to pre-order the latest Samsung Galaxy smartphones within e& universe.
The inaugural event in the e& universe will be for the new Samsung Galaxy series, which will allow consumers to pre-order the device in the metaverse.
Khaled Elkhouly, Chief Consumer Officer, etisalat by e& said, “We are thrilled to bring our revolutionary metaverse, a virtual realm that transcends imagination and brings together various zones of boundless possibilities. This groundbreaking launch will reshape the way we interact, explore and create, offering all our users a truly immersive experience.”The platform was developed in partnership with HTC’s VIVERSE technology.