Viral Australian Bakery Brooki Bakehouse to Open Branch in Dubai
Viral Aussie Cookie Sensation Brooki Bakehouse Heads to Dubai – Here’s What You Need to Know
Brooki Bakehouse, Australia’s viral cookie sensation, is officially expanding to the UAE, with its first Dubai branch set to open in early 2026. The announcement follows a major AED 60 million investment from UAE developer Arada, marking one of the brand’s largest international moves to date.
Founded in 2022 by pastry creator and social-media personality Brooke Bellamy, Brooki Bakehouse quickly became a global phenomenon thanks to its oversized cookies, bold flavours, and behind-the-scenes baking content that amassed millions of views. What began as a Brisbane storefront soon evolved into a cult brand with queues stretching around the block.
Brooki’s decision to expand into the UAE was influenced by the overwhelmingly positive response to its regional pop-ups. During a two-day appearance at the UAE’s Mother of the Nation festival, the bakery sold more than 5,000 cookies, confirming a strong local appetite for the brand.
The company will roll out pop-ups in Dubai, Abu Dhabi, and Al Ain starting late 2025, before opening its first permanent UAE store in Dubai in 2026.
The Dubai store will be followed by branches in Abu Dhabi, Sharjah, and Ras Al Khaimah, ensuring the brand reaches dessert lovers across the country.
The Dubai branch will feature Brooki’s signature cookie menu, including bestsellers such as the NYC Cookie, Milk Choc Hazelnut, and Cookie Butter. Founder Brooke Bellamy also revealed plans for region-inspired creations, including saffron, dates, pistachio, and kunafa-flavoured cookies tailored specifically for Gulf tastes.
The store’s aesthetic aims to blend “Paris meets the East Village,” with a premium design and urban flair that mirrors the brand’s stylish Brisbane flagship.
Backed by Arada’s investment, Brooki Bakehouse aims to establish a strong footprint across the Gulf. The partnership includes long-term development plans and a roadmap for multiple stores, solidifying the UAE as a key hub in the bakery’s global expansion strategy.
With its viral fame, innovative flavours, and cult following, Brooki Bakehouse is expected to draw major crowds when it opens its doors in Dubai next year. Dessert lovers can anticipate limited-edition drops, seasonal specials, and the same over-the-top cookie creations that launched the brand into global stardom.