“Back to School” Offers to Sweep Markets & Raise Competitiveness
- Publish date: Sunday، 21 August 2022
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The UAE’s markets witnessed remarkable competitive manifestations between e-commerce platforms and outlets, in offering "back to school" offers, which included expanded discounts to attract consumers.
Discounts ranging between 20% and 75% were monitored through sales outlets on a number of goods, including school bags, shoes, clothes, stationery, pens, computers, and tablets, while the percentage of discounts through e-commerce platforms reached 85%. Some platforms have actually launched their offers in the markets, while others have announced dates for the launch next week with the percentage of the included discounts.
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Consumers reported that the increase in offers in online platforms and retail stores is a positive phenomenon that provides shopping alternatives.
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