GERMANY’S FIVE-DAY GCC ROADSHOW WRAPS UP IN DUBAI

• GNTO, along with 10 industry partners, promoted Germany’s diverse tourism offerings for – and to – travellers across the Gulf region

Dubai, UAE, November 07, 2022 – The German National Tourist Office’s five-day GCC roadshow came to an end on Thursday, November 3, following a fruitful trip across the region aimed at showcasing Germany’s comprehensive tourism offerings, building relationships, encouraging information sharing, and developing insights with local tourism professionals and media partners across the Gulf.

The roadshow got underway on October 30 in Doha, before heading to Kuwait City at the private residence of the German Ambassador Designate, Hans-Christian Freiherr von Reibnitz. A stop in Riyadh at the private residence of the German Ambassador to Saudi Arabia, His Excellency Dieter Lamlé was followed by a visit to the private residence of German Consul General in Jeddah, Her Excellency Dr. Eltje Aderhold, and ultimately the roadshow ended up in Dubai on November 3.

“The GCC roadshow was an incredible experience for us,” said Yamina Sofo, director at the German National Tourist Office (GNTO), the regional office of GNTB. “It enabled us to build our network and explore opportunities that we can tap into from these major cities. Not only did we raise awareness of Germany among the local travel trade, but we also diversified campaign offerings while sharing knowledge with the market experts.

“One of the campaigns that we highlighted during the roadshow was the ‘Feel Good’ campaign – which promoted the importance and advantage of sustainable travel practices – among several other ongoing campaigns such as German.Local.Culture., and Embrace German Nature.”

During the roadshow across the major five cities, GNTO was accompanied by 10 partners who met with around 250 people from the trade and 50 from the media fraternity. The 10 partners who were present throughout the roadshow were:

1. Cologne Tourist Board
2. Hommage Luxury Hotels Collection
3. Hotel Bayerischer Hof
4. House of 1000 Clocks
5. Ingolstadt Village & Wertheim Village, members of The Bicester Collection™
6. McArthurGlen Designer Outlets
7. Outletcity Metzingen
8. Rail Europe
9. Steigenberger Parkhotel Düsseldorf, a Steigenberger Icon
10. Wiesbaden Congress & Marketing GmbH

For more information on Germany and its offerings, visit https://www.germany.travel/en/home.html

ENDS

About the GNTB

The German National Tourist Board (GNTB) is Germany’s national tourism organisation. It works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country.

The GNTB has a three-pronged recovery strategy for overcoming the challenges of the restart after the COVID-19 pandemic:

-                  Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation

-                  Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge

-                  Developing evidence-based action plans on the basis of targeted market research and ongoing analysis of changing customer demand.

Focus on sustainability and digitalisation

The GNTB promotes sustainable and forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.

Sustainability has been a core topic for more than a decade and we engage with it as a strategic issue across all areas of the organisation. Our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB promotes responsible tourism, a key growth area, by showcasing Germany as a sustainable and inclusive destination in the international travel market. This is particularly important as the pandemic has accelerated the global shift in travellers’ values towards greater social and environmental responsibility.

The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data project, which aims to develop a tourism knowledge graph.

The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.

Further information can be found in our online press center at www.germany.travel/presse. To download press pictures, please register via: https://dam.germany.travel

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For further information, please contact:

Emma Patterson / Umme Qizra Aleem

germantourism@actionprgroup.com, +971 58 5099830