7awi Media Group: 10 Years of Championing Arabic Content

  • Publish date: Tuesday، 15 February 2022
7awi Media Group: 10 Years of Championing Arabic Content

2022 marks the 10th anniversary of 7awi Media Group, the leading digital media and online publishing company in the Middle East and North Africa. Over the past decade, the company has been championing Arabic content in the region catering to the demand of the Arab audience for more modern, entertaining, and engaging content.

To kick off the yearlong celebrations, 7awi holds a special giveaway. Participants can win exciting gifts and prizes such as hotel stays, EXPO 2020 tickets, and many more.

Then and Now

Since 2012, 7awi has celebrated many significant achievements. From being a leading print publisher of regionally acclaimed titles including Layalina, 7awi was one of the pioneers of print media transitioning to online publications. Ever since then, it has successfully maintained its loyal audience while providing relevant and timely digital content.

With the success of Layalina7awi launched 15 more brands and specialized websites – Layalina PriveeRa2ejAlqiyadyArabsTurboSa2ehTajukiBabonejYummyUAEMoments, and Bahrain Moments, catering to the diverse interests of an Arab audience from entertainment, luxury, travel, celebrity, cars, food and many more. The number of visitors to the sites today reaches more than 20 million per month with over 60 million monthly page views in addition to more than 65 million followers on all its social media platforms. In conjunction, 7awi developed Casper Studio, an in-house content management system organizing all its sites’ contents.

In 2021, 7awi implemented its ambitious growth plans of diversifying its businesses. It launched Social Camels, a social media and digital marketing agency to support clients in the UAE and its other territories, Menarewards, a market research panel monitoring the region’s consumer insights and behaviors through surveys, and the Layalina Production Studio, which offers state-of-the-art audio and video production capabilities with over 1,000 videos produced per month.

“Join us as we celebrate 10 years of creativity and storytelling! Since our first day, our main goal was to engage the Arab youth with modern, entertaining, and empowering content. We had to deliver what they wanted, be where they are, and keep at pace with new technologies and platforms to maintain the success we have achieved. We are looking forward to the future, as we have many exciting projects coming soon! I am also extending my thanks to the 7awi team and our audiences because they are the main reason for everything we have achieved.” said Anas “Andy” Abbar, CEO of 7awi Media Group.

About 7awi Media Group

Established in 2012, 7awi is the leading independent digital media publisher and advertising solutions platform in the Middle East and North Africa. 7awi owns and operates a portfolio of 15 brands and websites including Layalina, Layalina Privee, Ra2ej, AlqiyadyArabsTurbo, Sa2eh, Tajuki, Babonej, Yummy, UAEMoments, BahrainMoments, and SaudiMoments. 7awi platforms reach over 10 million monthly viewers, 20 million monthly visits, 60 million monthly page views, and 65 million followers on social media. 

Its other businesses include Casper Studio, an advanced content management system, Menarewards, insights and market research panel, Social Camels, an integrated digital marketing agency, and the Layalina Production Studio. 

7awi's head office is in Dubai, the United Arab Emirates with satellite offices in Jordan, Egypt, and Turkey. 

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