A Half-Century of Carrera

When Jack Heuer joined his family’s watchmaking business in 1958, he was fresh out of school and full of ideas. Aiming to take the brand in a new direction, he found his inspiration in the Carrera Panamericana. Spanning 3,000 kilometres of highway from southern Mexico to the U.S. border, this legendary rally ran from 1950–1954, and quickly became known as one of the toughest and most dangerous races in motorsport. Heuer saw the Carrera as a perfect namesake for a new kind of racing