Bang & Olufsen X Scuderia Ferrari join forces to create immersive Formula 1 experiences
Bang & Olufsen has announced a new partnership with Scuderia Ferrari for the 2023 Formula 1 season. As part of this partnership, Bang & Olufsen"s logo will feature on the cars driven by Charles Leclerc and Carlos Sainz, and the two companies will work together to create the best Formula 1 fan experiences. These experiences will take place at Scuderia Ferrari"s facilities at Formula 1 Grand Prix races and at Bang & Olufsen branded stores worldwide.
Benedetto Vigna, Ferrari CEO, expressed his