Beyoncé Launches New Hair Care Line "Cécred"
- Publish date: Wednesday، 07 February 2024
- Related articles
- Abu Dhabi to Have Driverless Water Taxis to Ferry People to Islands
- Taylor Swift Concert Film to be Streamed on Disney+ in the Middle East
- Our Favourite Hair Care Products for Every Season
Renowned singer and entrepreneur Beyoncé has announced the launch of her latest business endeavor, the hair care brand "Cécred." This expansion of her business empire reflects Beyoncé's commitment to honoring her mother's legacy as a hairdresser and marks her entry into the lucrative hair care market.
Read More: Arab Actors in Hollywood
Announcing on Social Media
Beyoncé took to Instagram on Tuesday night to unveil her new brand with an enticing trailer. The teaser includes glimpses of Beyoncé during a hair wash session and childhood moments with her mother, Tina Knowles. Accompanying the video is a caption emphasizing the sacredness of hair and announcing the brand's official launch date on February 20th.
Blend of Science and Tradition
According to information available on the Cécred website, Beyoncé's hair care line integrates both scientific innovation and traditional rituals. Images featured on the site suggest a potential use of honey in the products, hinting at the brand's commitment to natural ingredients and effective hair care solutions.