Coca-Cola Arena Switches from Concerts to a Shopping Sale
The sale will run from April 1 to April 5.
Dubai-based venue Coca-Cola Arena is set to host its first public event since the start of the Iran war, but it is not what fans expect.
The venue is known for hosting large-scale concerts, but since those events have been cancelled or postponed, the venue will host its first-ever shopping sale.
The sale will run from Wednesday, April 1, to Sunday, April 5. The sale is called 'The Big Clearance Sale', and it is a free-entry retail event, selling discounted stock including fashion, footwear, accessories, home items and lifestyle products.
The event has been launched for cost control amid ongoing regional tensions.
Coca-Cola Arena has hosted sold-out live concerts of world-renowned performers, including Teddy Swims, Enrique Iglesias, Maroon 5, and Alicia Keys.
The decision to host a sale was made to bring in small-scale events and to restore as much of the main calendar as possible.