Dubai First Regionally and 6th Globally in City Brand Barometer
- Publish date: Saturday، 12 November 2022
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'City Brand Barometer', biannual study published by Saffron, has recently ranked Dubai first regionally and sixth globally ahead of the likes of Singapore, Amsterdam and Madrid making it once again among the world's strongest destination brands.
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Tokyo tops the list, followed by London, Paris, New York City and Barcelona in the top five spots.
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The 2022 City Brand Barometer (CBB) measures 104 of the most relevant cities to the global tourism industry.
#Dubai ranks 1st regionally & 6th globally on the "City Brand Barometer 2022" published by @saffronbc, a British global brand consultancy company. The index explores which cities have built the strongest brands by analyzing performance in 2 major factors, strength & reputation. pic.twitter.com/zvUgXNeHQo
— Dubai Media Office (@DXBMediaOffice) November 11, 2022
Saffron assessed their ‘buzz,’ or the perception of each city, and combined it with their ‘assets’ such as weather, cost, number of attractions, overall infrastructure and development.
First released in 2008, CBB has analysed city tourism and business brands throughout the years, and this is the first report in which Tokyo has reached number one.