The Unlikely Resurgence of Custom-Built Cars
We like to see ourselves in the cars we drive, as though they represent something about us — our tastes, our sensibilities. But 82 million new cars were sold in 2017. They are not unique. Showrooms from Stockholm to Singapore are stacked with identical machines. Most cars — even exotic ones — are carbon copies mass-produced by a globalized industry with over 100 years of practice. Seeing six of the same cars in the supermarket parking lot tends to ruin the illusion of unique