Al Safeer Group Opens New Safeer Market Branch in Ajman
New 3,500 sqm hypermarket offers fresh food, value and convenience.
Al Safeer Group is happy to announce the grand opening of its newest Safeer Market branch in the fast-growing Helio community of Ajman on Thursday, 23 July 2026. The new hypermarket is a major investment of more than Dh8 million and shows the Group’s continued commitment to bringing quality retail experiences closer to customers across the UAE.
Located to serve the growing residential areas of Helio and nearby neighborhoods, the new 3,500 sqm store is designed to give customers a modern, spacious and easy shopping experience. It offers quality products, great value and excellent customer service all in one place.
The new branch has also created more than 150 job opportunities, reflecting Al Safeer Group’s support for the UAE economy and local communities.
Built to make neighborhood shopping better, the Helio branch offers a wide range of groceries, fresh food, household essentials, electronics, homeware, toys, fashion and lifestyle products. Customers will also find popular Al Safeer Group retail concepts such as Eternity, Smartbaby, Shoes4Us and Youniq, making it a complete family shopping destination.
One of the main highlights of the new branch is its improved Fresh Food section, designed to give customers a better and more enjoyable grocery shopping experience. The store includes a dedicated Fresh Bakery and a traditional in-house Arabic Oven, where freshly baked Arabic bread, Manakish and other regional favourites will be prepared throughout the day.
Customers can also enjoy a premium selection of fresh fruits and vegetables, a full butchery, fresh fish and seafood counter, deli, cheese and pickle section, and a wide range of chilled and frozen products.
Adding more convenience, the branch also features a live BBQ and Grill station, where customers can have their selected meat, poultry, seafood and fish freshly marinated and grilled to their taste. There is also a dedicated Fish Cleaning and Preparation Service for families.
In line with Al Safeer Group’s focus on sustainable retail, the Helio branch includes energy-efficient LED lighting, self-checkout counters, steps to reduce plastic shopping bag use, and support for digital payments and electronic receipts. These features help reduce paper use and make shopping more convenient for customers.
"The opening of our Helio branch is another important milestone in Al Safeer Group’s growth journey. As communities continue to grow across the UAE, we remain committed to investing in modern retail destinations that offer quality, freshness, convenience and great value," said Rashmi Kalwani Pandya, Vice Chairperson of Al Safeer Group. "We are excited to welcome the residents of Helio and nearby communities to experience our newest Safeer Market and the many products and services it offers."
To celebrate the grand opening, customers can enjoy special launch promotions, exclusive opening offers and rewarding benefits through the Safeer Plus loyalty program.
Al Safeer Group invites residents of Helio, Ajman and nearby communities to join the celebrations on 23 July 2026 and discover a fresh new place for everyday shopping.
AI contributed to the creation of this article.