House of Creed Celebrates Ramadan in the Middle East with “The Moments We Keep”
Dubai, UAE - Ramadan 2026 - This Ramadan, the House of Creed unveils a Middle East-focused campaign, “The Moments We Keep,” celebrating the beauty of shared rituals, meaningful gatherings, and the timeless artistry of oud. Rooted in over 250 years of perfumery heritage, Creed invites its community across the region to mark the holy month through scent, storytelling, and thoughtful gifting.
At the heart of the campaign is Creed’s enduring relationship with oud, a revered ingredient across the Middle East and a symbol of hospitality, generosity, and memory. Through a curated selection of fragrances and candles, the House pays homage to the traditions that define Ramadan evenings — from intimate family iftars to elegant suhoor gatherings.
A Tribute to Precious Oud, a perfumed souvenir
At the heart of the campaign lies a curated selection of three distinctive Creed oud fragrances:
- Oud Zarian - A rare treasure crowned with precious 80-year-aged oud, harvested from mature trees and crafted through an extended maceration and distillation process. Deep, smoky and complex, it represents the ultimate expression of oud in haute perfumery.
- Royal Oud - A luminous and refined interpretation, blending citrus freshness with noble woods for a sophisticated modern signature.
- Royal Princess Oud - An opulent floral-amber composition, inspired by the elegant silhouette of haute couture, balancing femininity with depth.
Each fragrance embodies a different expression of oud - from bold and majestic to fresh and couture-inspired - allowing clients to create a scenting ritual uniquely their own.
Extending the ritual into the home, Creed presents the Birmanie Oud Home Collection, featuring a candle and home spray designed to scent interiors with warmth and sophistication throughout Ramadan and Eid gatherings.
Rich and atmospheric, Birmanie Oud evokes the depth of precious woods and resinous accords, creating an enveloping olfactory backdrop for intimate evenings, family gatherings, and celebratory moments. The home collection reinforces Creed’s vision of fragrance as a complete lifestyle ritual - one that lives both on skin and within the home.
Pricing
Oud Zarian 100ml: AED 2,225
Royal Oud 100ml: AED 1,616
Royal Princess Oud 75ml: AED 1,518
Birmanie Oud Candle: AED 425
Birmanie Oud Room Spray: AED 425
About The House of Creed
The House of Creed is an authentic perfume house dedicated to the creation of highly original fragrances made from exquisite ingredients, founded by James Henry Creed in London in 1760.
For more than 260 years, the House has been at the forefront of creativity, becoming one of the world’s leading haute parfumerie houses. Using natural ingredients that celebrate the beauty of nature, it is a combination of these prestigious and rare essences that form the exquisite blends behind Creed fragrances. The House travels extensively to source, research, inspect and commission the finest materials around the world. The high-quality natural raw ingredients are weighed, mixed, and macerated, in most cases by hand, in a small artisanal factory near Fontainebleau, France.
The House of Creed is part of Kering Beauté, the beauty division of global Luxury group Kering, which manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry, as well as Kering Eyewear.