Hunter's Gourmet Deepens the Story of Spice with Chilli Curated™ - A Cultural Celebration Beyond Heat
Dubai, UAE –
Sometimes the most powerful memories live in the smallest moments. The first time you taste your grandmother's pickle. The way hot sauce brings strangers together at a barbecue. The comfort of familiar spice when you're far from home. Hunter's Gourmet by Hunter Foods is aware of these connections, and with newly launched Chilli CuratedTM , they're honouring the tales that spices have to tell while also celebrating something more profound than heat.
Chilli with Taste, Not Just Heat
Hunter’s Gourmet Chilli Curated™ range brings you spice exactly how you like it. Whether you’re a longtime chilli lover or just exploring, every flavour takes you on a cultural journey, letting you travel the world through taste. Crafted with 100% sunflower oil, this range celebrates bold flavours from across the globe - tangy hot sauce, zesty chilli lime pickle, and fiery Korean gochujang.
With the Scoville Heat Scale as a guide, choosing your preferred intensity is easy, from a gentle warmth to a fiery blaze.
When Food Carries Culture
Families still get together in Korean homes for kimjang, the age-old custom of preparing kimchi together. With their hands smeared with gochujang, mothers and daughters labour side by side, each family's recipe preserving generations of fortitude and affection. The degree of spice turns into a distinguishing characteristic, a means of expressing "this is who we are." Some add sweetness for the children, others keep the heat strong to honour elders who knew harder times.
Similar tales are told by the daily custom of making fresh pickles in Indian kitchens all over the world. Simple vegetables become edible heritage when grandmothers crush chillies with lime and salt to create that unique chilli lime tang. Every family has a different blend; some like it hotter, some tangier, but they all convey the same message: tradition is present in every bite.
The passion for hot sauce in America has developed into a national holiday. This enthusiasm is demonstrated on January 22nd, National Hot Sauce Day, which leads to "heated" discussions about which state can withstand the most fire. Hot sauce is a symbol of regional pride and individuality, from the vinegar-based classics of Louisiana to the inventive blends of California.
What makes Hunter's Gourmet's Chilli Curated™ remarkable is how it brings together these three distinct global chilli traditions under one roof - offering a passport to a worldwide culinary journey through one perfectly curated collection. From Korea's fermented depths to India's aromatic complexity to America's bold social spirit, this range proves that the world's greatest spice stories deserve to be experienced together.
The Emotional Side of Spice
These tales reflect the thought behind Hunter's Gourmet's and that is, spice is not just about the sense of community but also bringing together flavours from across the globe. Chilli Curated™ personifies this reality in three thoughtfully prepared flavours that respect their heritage while forging new memories.
Tangy Hot Sauce captures the social spirit of American hot sauce culture in every bite, making any moment a gathering with its zing and liveliness.
Chilli Lime Pickle's retro reference to Indian tradition brings to mind visions of kitchens steeped in tradition and the hearty comfort of lovingly cooked home.
Spicy Korean gochujang, in its tribute to Korea's renowned fermented chilli taste, contributes a soul-gratifying level of culinary richness and umami warmth.
A Global Snack, Made with Care
Hunter's Gourmet invites you to experience more than mere flavour in their Chilli Curated™ range. It is available in 40g on-the-go canisters and pouches for when the craving hits and 150g canisters for sharing (or not sharing, we won't judge). With every bite, you are transported back to centuries of heritage, ingenuity, and the pure human joy of emotionally charged dining.
About Hunter Foods:
Since 1985, Hunter Foods has built its reputation across Asia as a pioneer in premium snacking, crafting everything from hand-cooked potato chips and vegetable crisps to quinoa snacks and organic superfoods from their Dubai headquarters. The family-owned company has created a diverse portfolio of beloved brands including Hunter's Gourmet, Hunter's, Safari, Aladin, and Ali Baba, each reflecting their commitment to turning quality ingredients into extraordinary snacking experiences.
With Hunter's Gourmet as their flagship brand, the company understands that great food carries stories. Chilli Curated™ represents more than their latest snacking innovation – it's their tribute to the way spice traditions have shaped cultures across continents. Hunter's Gourmet's Chilli CuratedTM ranges can be found in all UAE supermarkets, hypermarkets, and online stores. Look up Hunter's Gourmet's website or follow social media @huntersgourmetofficial to find the whole range and where to purchase.