Sara Tamimi Is The Leading Head Behind Aramco’s Online Presence
Her drive for achievement is awe-inspiring in the fast paced media saturated world
As the digital world is changing unlike ever before, the need for innovation, adaptation and a strategic integrated approach is of utmost importance. The leading producer of energy and chemicals with cutting edge sustainable technologies, has proved to be ahead of the game yet again in the digital reach section.
Sara Tamimi along with her team of experts have revolutionized the company’s online presence which include the corporate websites, social media accounts and digital campaigns. Overall, the campaigns have a reach of approximately five million people per month with the total reach that extends to 708 million people.
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Aramco’s digital communication channels have achieved a host of awards which are a testament to the team’s efforts, dedication and excellence in this arena. The most recent awards include two Gold awards by the MENA Digital Awards (MDA), as Best Web Platform and Best Use of Digital in the Oil and Gas Sector.
Sara Tamimi also said "We’re using behavioral science and data-driven insights, as well as the strengths of social media and the online world, to share the impact our company has on communities and people around the world, and to bring the company’s human side to life. We’re making the most of interactive media and content to deliver our messages through a fresh and engaging user experience."
The digital visionary has spent time working across multiple projects to accumulate skills and experience that have positioned her expertise well for the future. She also adds “What makes Aramco a great company is that it provides an environment and culture of learning and curiosity – the opportunity to learn and to become a great contributor.”
Adding "As the head of digital communication, I am proud to support shaping the narrative about Aramco’s place in the energy landscape. Digital Communication is the first touch point for an audience of millions to interact with the company, and this is a tremendous responsibility."
As a stewardess for change in this fast-paced industry, Sara challenges other women to follow their ambitions with straightforward advice "Life can be tough, whether you are a man or a woman, and success will not come without consistent hard work. The world has changed dramatically in the last several decades, and the world today requires both men and women to bring their best to the table.”
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