Hisense Debuts in Abu Dhabi with Smart Living at Reem Mall

On Friday, May 9th, Hisense officially opened its first brand store in the capital at Reem Mall, ushering in a new era of smart living and high-tech innovation for UAE consumers. This exciting launch marked a significant milestone for Hisense, bringing its cutting-edge technology and world-class products directly to the heart of Abu Dhabi.

The new store is designed to offer an immersive shopping experience that highlights the brand's commitment to quality, performance, and sustainability. Mr. Jason Ou, President of Hisense MEA, was on hand to celebrate the occasion, offering insight into the store’s significance and what consumers can expect.

A Strategic Location for a Premium Experience

When asked about the decision to open the store at Reem Mall, Mr. Ou explained that Abu Dhabi, with its rapidly growing, tech-savvy population, is a strategic market for Hisense. "Reem Mall offers the perfect blend of accessibility and prestige," he said. "It aligns with our goal to offer an elevated brand experience in a premium, open-plan retail environment, ensuring that our customers can interact with our state-of-the-art technology firsthand, from smart appliances to cutting-edge home entertainment."

Connecting with Consumers in a Personal Way

The new store is more than just a retail space; it is designed to foster direct connections with consumers. By allowing customers to explore and experience Hisense’s technology in action, it provides an opportunity for deeper engagement. "It’s about understanding our customers' needs and showcasing how our technology fits into their lives, whether it’s smarter kitchens or immersive home entertainment," Mr. Ou shared.

A Space for All Interests and Ages

The store is designed with an open-plan layout that encourages exploration and discovery. Visitors can expect interactive product displays and specialized zones, each tailored to different consumer interests. For example, the Laser TV experience zone offers an optimized cinematic viewing environment, while the gaming section lets visitors test Game Mode Pro features like ultra-low input lag and 144Hz refresh rates. There is also a smart home setup demonstrating the integration of appliances through Hisense’s ConnectLife platform.

A Comprehensive Product Range

Hisense's Reem Mall store showcases a diverse range of products, including state-of-the-art Laser TVs, Mini-LED and ULED displays, energy-efficient air conditioners, smart refrigerators, and AI-powered washing machines. The store offers visitors the chance to experience the seamless integration of Hisense products in a modern home environment, from entertainment to everyday convenience.

AI-Powered Innovation

Artificial intelligence plays a key role in Hisense’s technology, with features like the Hi-View AI Engine, which adjusts picture settings in real time, and washing machines that detect fabric types for optimal wash performance. These intelligent features were highlighted in the store, allowing customers to see firsthand how AI simplifies daily tasks while delivering superior results.

Sustainability at the Core

Sustainability is a key focus for Hisense, with many of its products featuring inverter technology and AI-powered systems that optimize power consumption. Smart air conditioners adjust cooling based on room usage, and washing machines fine-tune water and detergent levels to minimize waste. "At Hisense, we are committed to creating products that are efficient, intelligent, and environmentally responsible," Mr. Ou explained. The store brings these sustainable features to life through real-time demonstrations, allowing visitors to understand the environmental and cost-saving benefits of choosing Hisense.

Looking Ahead: The Future of Hisense in the UAE

Hisense continues to focus on innovation in the UAE and the wider region. Mr. Ou highlighted the company's recent establishment of a Research & Development Centre in the UAE, designed to create localized, high-performance product solutions. " The UAE is one of Hisense’s most important markets in the Middle East, and our brand performance here continues to exceed expectations, looking ahead, we will continue to expand our retail footprint, enhance our product lineup, and introduce more smart, high-tech innovations tailored to the region’s evolving needs," he said.

With its new store at Reem Mall, Hisense is not just offering top-tier products but also creating an interactive, educational experience that aligns with the brand’s commitment to innovation, sustainability, and customer satisfaction. As Hisense continues to grow in the UAE, it promises to be a driving force in the future of smart living in the region.