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OLYMPÉA FLORA

The new intense eau de parfum for women by Paco Rabanne The Flower Goddess

  • Publish date: Thursday، 16 February 2023
OLYMPÉA FLORA

Fabulously fierce. Supremely confident. Gloriously sexy.

Today’s glamorous amazon Goddess knows all about the power of flowers. Olympéa Flora captures her energy in the most intensely feminine, sublimely floral, long-lasting incarnation yet of Paco Rabanne’s divine fragrance, embodied by the fearless Dutch-born supermodel Luna Bijl.

In the new fragrance, a pop pink bouquet matches a thorny rose with a fresh-petaled peony, expressing two divine facets of Olympéa’s femininity, dangerous flowers blooming black and pink in her secret garden.

The fragrance. The Power of Flowers.

Fierce pink rose. Sweet blackcurrant. Fresh peony blossom.

Intensely feminine and intensely floral, Olympéa Flora was designed by two young women perfumers, Fanny Bal and Nelly Hachem, as “an effervescent and inspiring vision of the Olympéa Goddess.”

To express the fierceness and mystery of the Flower Goddess, they have chosen to interpret Olympéa as “a divine chypre scent”, the most elegant of fragrance families, blending notes of fruits, flowers, and woods.

The fabulous floral heart of Olympéa Flora is an overdose of fresh pink roses and peonies in full blossom, starring two stellar rose extracts.

Rose Essential is yielded by a unique upcycling extraction process and contains all the scent molecules from living rose petals, preserving the scent of the fresh flower. Rosa Damascena absolute offers a richer, spicier profile. The hand-harvested roses are responsibly sourced in Isparta (Turkey).

To make the pink petals pop, the perfumers have sprinkled them with sparkling pink pepper – its bite evoking the rose’s thorns.

A delectable blackcurrant sorbet accord boosts the fruity tones of the lush floral bouquet. The luscious blend is wrapped in smooth, salty vanilla – Olympéa’s signature note.

Velvety patchouli, responsibly sourced in Indonesia and re-distilled to enhance its most refined facets, reflects the fierce femininity of the Flower Goddess. A long-lasting trail of musky cashmere wood adds a touch of elegance and mystery.

Olympéa Flora’s natural ingredients are responsibly sourced, ensuring their sustainability and traceability, supporting local communities and promoting environmental awareness. The fragrance is 100% vegan and 87% natural.

The bottle. A vibrant match of black and rose.

In a bold departure from its previous iterations, Olympéa Flora’s bottle dresses up in black to reveal the vibrant, rose-pink color of the fragrance.

A molded black orchid flower and tropical leaves, adorning the luxurious, heavy, rounded glass of the bottle, nod to Olympéa’s delicious signature vanilla note.

Glossy black wings of laurel frame the bottle, topped by a smooth, shiny black cap with a touch of radiant gold.

At the base, a pop pink flash catches the light, enhancing the scent’s intense rose hue. Elegant, fierce, and fit for a Flower Goddess.

The campaign. Championing the modern Amazon goddess.

The new star face of Olympéa since 2022 is more than a supermodel. The statuesque Dutch-born Luna Bilj is the embodiment of Paco Rabanne femininity. Determined, strong, and fun, she is  modern Amazon, a natural born trailblazer who has practiced motocross her whole life and is a kickboxing force to reckon with.

Clad in Paco Rabanne’s signature metallic dress and the black leather jacket of a modern amazon, Luna fronts the Olympéa campaign, alongside a larger cast of athletes, in the fim directed by Airton Carmignani, a.k.a. Tino. Tracing links with great sports legends of the past to inspire the young legends of today, the film reaffirms the wonders of humanity in the face of challenge, alongside the L.A.-based rapper Vo Williams’ confident, empowering track “Greatness”.

A story of sublime power, Paco Rabanne’s Olympéa campaign champions all the passionate, commanding women, true goddesses who own their achievements and are proud of their enduring journey. It’s all about embodying the fiercest, most powerful facets of womanhood.

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