How to Use Social Media to Increase Sales
The use of Social Media to generate sales is an excellent idea coupled with a mix of other strategies including email marketing, content marketing, SEO, and PPC.
Here are ways you can utilize social media to generate sales:
1 - Understand Where Your Audience Is
Try to find them on the right platform. LinkedIn may be a good starting point to target B2B audiences over Instagram, where you can target majorly B2C.
However, some brands prefer to be on all platforms. A study conducted by Sprout Social found that the 18-29 age group dominates popular social media platforms, including LinkedIn.
2 - Work with Social Media Influencers
40% of Twitter users felt compelled to purchase after seeing an influencer’s tweet because people trust them. Promoting your brand and products through social media influencers is very likely to drive sales, and has been shown to deliver ROI as high as 600% in some cases.
3 - Turn Loyal Customers into Brand Advocates
Promote your products and services by using real people. Your existing customers can become effective brand advocates if you can entice them to promote your brand and offerings and exchange for freebies and discounts.
4 - Share Reviews and Testimonials
Before buying something online, consumers tend to read several reviews to determine if the brand is trustworthy and the products are of good quality. These reviews ease the anxiety about buying online, and will greatly help the brand in closing sales.
5 - Create Valuable Content
Creative and educational content should be engaging to your audience. The goal is to provide customers with the kind of information which can further entice them to try your product.
6 - Social Media Advertising
One of the best and proven ways to drive sales is through advertising. It ensures higher visibility for your brand among a relevant target audience. It is important to define the right ad type to accurately achieve your goals.
7 - Keep Up The with Latest Trends
Trends come and go quickly so you should get your relevant content out there before the hype disappears. One should utilize new trends every few months or weeks to draw more attention to your brand.
Social media is powerful when it comes to increasing sales. You can easily use it to reach your audience without spending a lot of money.
To learn more about Social Camels, you can visit www.socialcamels.com or email marhaba@socialcamels.com for a free consultation.
About Social Camels:
Social Camels is an integrated marketing agency that specializes in social media, PR, and digital campaigns.
Social Camels, which is inspired by the resilient camel, will provide brands the tools they need to sustain and maintain their businesses especially during these unprecedented times and increased dependency on smart solutions and e-commerce.