This Austrian Design Firm May Singlehandedly Save the Motorcycle Industry
The motorcycle industry took a big hit in the aftermath of the 2008 recession. Cruisers and sports bike sales continue to trend downward. The industry is collectively scrambling to build a new future — which, for nearly every brand, seems to lie in the past.
These days, retro bikes like café racers and scramblers abound. A few of them look good too. But there is one moto brand defiantly bucking the trend. Husqvarna, a tiny Swedish company, stands alone in its vision of a