Be your own boss with the new Nokia 5.4

Dubai, United Arab Emirates, 15 December 2020 – The home of Nokia phones, HMD Global, has today launched the latest addition to its 5 series smartphones – the Nokia 5.4. 

The new handset from the European smartphone player has been designed to help people manage their increasingly busy lives while catering to the growing side hustle trend. Side hustlers supplement their salaries with an additional income stream - whether it is as a designer, writer, photographer or DJ, the rapidly expanding movement has seen more and more people turn their passions into cash, by simply using their phone.

Championing speed and performance at amazing value, the Nokia 5.4 is the perfect partner for budding photographers. The signature quad camera stamps out shutter lag completely and has been upgraded to 48 megapixels – that’s 162 times better than the first Nokia camera phone (the Nokia 7650). This means you’ll never miss a moment – whether your capturing your passion project or precious family moments.

Treasured videos will look richer than ever with professional colour grading for a cinematic feel to your home and work movies. As for that all-important performance, the Nokia 5.4 promises a faster and smoother experience. In fact, it has enough juice to power you through 42 commutes (mean global commute is 67 minutes  ) and still have battery left over to check in with the kids and your email.

Leaders in offering the latest security patch updates and Android upgrades, Nokia smartphones are beautifully designed inside and out. With three years of security updates covered, parents are safe for the time it takes their newborn to start walking, talking, speaking and telling their own stories  . Bringing peace of mind to consumers, Nokia smartphones are number one in the 2020 brand trust rankings , raising the industry benchmark for upgrading more affordable devices . 

Juho Sarvikas, Chief Product Officer and Vice President of North America, HMD Global: 
“Time these days seems to be at an increased premium and during an extraordinarily difficult year for consumers, the “side hustle” has become more important than ever. With the Nokia 5.4 we wanted to combine high performance and great value to cater to the hustlers out there. I like to think we set the bar for what mid-range phones should offer, so it’s hugely important to me to design phones that not only perform, but are also secure and built to last. 

Being built to last is about much more than craftsmanship, it’s the ongoing maintenance and updates. Whether you’re powering an electric car or a Nokia handset, understanding that software updates are vital to ensuring your tech’s performance is crucial. I’m proud to say that we are one of the firms who do this best.”

Sanmeet Kochhar, Vice President for HMD Global MENA & India:

“The pandemic experience has seen us pivot to a new way of work, learning and play. We are thrilled to welcome the new Nokia 5.4 which enables people to navigate through this new reality thanks to its amazing features. With the launch of this new smartphone, we continue to further our commitment in delivering purposeful technology to all across different price points. The Nokia 5.4 enables people to stay connected, capture their best moments, stay secure and feel inspired. Additionally, thanks to its Qualcomm® Snapdragon™ 662 Mobile Platform, Nokia 5.4 truly understands what’s best for its users by optimising its power to deliver an overall enhanced performance.”

Capture moments like the pros 
The impressive combo of a 48MP quad camera and 16MP front camera allow you to take stunning photos and videos. Capturing incredible detail at any time and in any place has never been easier – be it in the light, dark, at home or on the move. The main camera’s ultra-wide lens takes in the bigger picture and is perfect for expansive landscape shots. Meanwhile, the depth and macro cameras will get those portraits and close-up snaps just right. Shutter lag is so often the ruin of that on-the-move, once in a lifetime shot – for the Nokia 5.4, this has been reduced to zero, meaning you won’t miss that never-again moment. 

When shooting content, we’ve emulated the experts for our ‘Cinema’ mode. This function captures 24fps (the film industry standard) and allows users to shoot content in 21:9 cinematic format. Once finished, the professional colour grading options can add a Hollywood-like feel to your memories. To get smoother motion shots, simply dial it up to 60fps video recording – that’s nearly three times the film industry standard. Whether you’re filming your kid’s newly mastered skateboard trick, your dog’s fetch skills or the views from your daily run, the high frame rate will capture every move. Combined with image stabilisation, OZO spatial audio and wind noise cancellation for videos, the Nokia 5.4 is perfectly suited for today’s busy lifestyles. 

Rely on AI with Qualcomm®
You can always depend on the Nokia 5.4 to prioritise what matters to you. Whether it’s working, gaming, streaming, snapping or entertaining your little ones, your Nokia 5.4 will optimise its power to deliver more speed, longer battery life, better imaging and increased performance where needed. This is all thanks to the Qualcomm® Snapdragon™ 662 Mobile Platform. Optimised with the latest AI technology, this software is there to make smart decisions in the background, to help you with your day-to-day.

Set your sights on something strong and beautiful
Give yourself more room for work and play. The immersive 6.39” HD+ punch-hole display provides more screen to enjoy whilst staying pocketable and easy to hold. Thanks to superior build quality, the Nokia 5.4 looks just as good on the outside as it does on the inside.  All Nokia handsets undergo rigorous testing  to give you a phone that’s built to last and tough enough to withstand the weight of a 10 year old child . Featuring a durable rear cover, the eye-catching design is also a nod to its Nordic heritage. Available in stunning living colours (Polar Night and Dusk), the Nokia 5.4 gives you a captivating look that’s hard to resist. Evoking the tones of a winter night’s sky, the shades shift in hue as you move. 

Power for days, while staying secure and up to date
With a generous two-dayi battery life, the Nokia 5.4 is there for you and your family when you need it most and it gives you the freedom to do more. AI-assisted Adaptive Battery technology offers smarter app usage and prioritises power to the things that matter to you.

Built to last and always secure the Nokia 5.4 is ready for Android™ 11 and beyond. With three years of monthly security updates and two years of software upgrades, you’ll stay secure and up to date for longer. Thanks to HMD Global’s commitment to excellence in this space, Nokia smartphones continue to lead, combining software and security updates with build quality to deliver a portfolio you can really trust.   

For further peace of mind, the handy Family Link app will help to ease any worries over family members’ device usage, including the little ones. By allowing you to set digital ground rules on devices and monitor their usage, the app will help you to protect your family. In addition to this, you can count on Google Assistant  to help whenever you need - just say “Hey Google”.

Pricing and availability 
The Nokia 5.4 will be available in the UAE from 31 December and comes in Polar Night and Dusk colors at an average retail price of AED 699.
 
-ENDS-
 
For further information, please contact:
BPG Orange
Catarina Carvalheira
Catarina.carvalheira@bpgorange.com 
+971 4 506 5580
 
About HMD Global 
Headquartered in Espoo, Finland, HMD Global Oy is the home of Nokia phones. HMD designs and markets a range of smartphones and feature phones targeted at a range of consumers and price points. With a commitment to innovation and quality, HMD is the proud exclusive licensee of the Nokia brand for phones and tablets. For further information, see www.hmdglobal.com. 
 
Nokia is a registered trademark of Nokia Corporation. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Google, Android and Family Link are trademarks of Google LLC. All specifications, features and other product information provided are subject to change without notice. Variations on offering may apply. Check local availability.