Big Bull

The Urus Is Stong As an Ox - Lambo Is Betting Its Sales Will Be Too. At this point, it’s undeniable: luxury SUVs are a thing. So much so that Lamborghini didn’t just jump on board - they’ve built a new ship entirely. Enter the Lamborghini Urus, which the automaker bills as the world’s first “super-SUV.” This isn’t even Lamborghini’s first rodeo. From 1986 to 1993, the Italian automaker made the LM002, an SUV that basically looked like a tank (it