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Dubai’s Viral Chocolate Is Getting a New Flavor This Friday

Viral Dubai-based brand behind the pistachio-loaded chocolate bar returns with a mystery release at Mall of the Emirates

  • Publish date: Monday، 09 June 2025
Dubai’s Viral Chocolate Is Getting a New Flavor This Friday

Dubai’s viral chocolate bar sensation is back — and this time, it’s dropping a brand new flavor. FIX Dessert Chocolatier, the local brand behind the pistachio-stuffed chocolate bar that took over TikTok, will be unveiling its latest creation at a limited-time pop-up in Mall of the Emirates starting Friday, June 13.

The new flavor is still under wraps, but fans can try it firsthand when doors open at 10AM. The pop-up will run until June 15, and if the brand’s last launch is anything to go by, expect queues and sellouts.

Read More: Meet the Woman Behind Dubai’s Viral Chocolate Bar

From viral TikTok fame to global cult following

FIX made headlines last year when its pistachio-loaded chocolate bar exploded on social media, racking up over 56 million views and turning casual snackers into loyal fans overnight.

Behind the brand is British-Egyptian founder Sarah Hamouda, who launched FIX in 2021 while pregnant and craving rich desserts. What began as a side project quickly turned into a booming chocolate business, now shipping out around 500 bars a day worldwide.

Dubai dessert brand continues to expand

Hamouda says it’s more than just candy. “We pour time, effort, and love into every bar. It’s meant to be a full-on experience,” she said in an earlier interview.

FIX’s growth has been organic — from Dubai to Canada, Argentina, and beyond, fans have been sharing reaction videos and reviews online, building a strong global community around the brand.

Read More: Try Out the New Dubai Viral Chocolate Dreamcake!

Read More: Fix Chocolate Teams Up with Dubai Crown Prince Fazza

Mystery flavor expected to follow pistachio’s success

The new release comes on the heels of FIX’s Kunafa-inspired bar, which received praise earlier this year. With high expectations, fans are hoping the next flavor will live up to — or even top — the pistachio original.

Whether you’re a returning customer or just curious about the hype, this weekend’s launch is your chance to get a first bite of Dubai’s next viral dessert.

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