It’s time to address the elephant in the room: Influencers don’t really influence anything or anyone!

Earlier this week a major shitstorm hit the Internet, when a boutique hotel owner posted a screenshot of an email he received from a travel blogger and “influencer”, asking for a free stay (in the period of Valentine’s day no less!) in return for “coverage” and promotion to her (80k) followers. He posted a very sarcastic and direct reply, rejecting the request. He did not name the blogger, and even hid her details from the screenshot, yet somehow, this blew out