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MrBeast to Dubai Creators: Stop Chasing Views, Start Changing Lives

Speaking at Dubai’s 1 Billion Followers Summit, MrBeast urged creators to focus on real-world impact, not just followers and viral numbers.

  • Publish date: since 15 hour Reading time: two min read
MrBeast to Dubai Creators: Stop Chasing Views, Start Changing Lives

At a summit built around reach and influence, MrBeast had a different message for creators in Dubai: views don’t matter if they don’t mean something.

“There Are Real People Behind the Numbers”

Taking the stage at the 1 Billion Followers Summit, YouTube star Jimmy Donaldson, better known as MrBeast, reminded creators that every view represents an actual person.

He told the crowd that whether a video gets 500 views or 50 million, the opportunity to inspire is still there — and shouldn’t be wasted on empty content.

Influence Only Matters If It’s Used Well

Despite being one of the most-followed creators on the planet, MrBeast stressed that follower counts were never the goal. What matters, he said, is what creators choose to do with their reach and whether it creates real change beyond the screen.

Using YouTube to Fund Life-Changing Help

Donaldson shared how his content has helped fund medical procedures for thousands of people, including restoring sight and hearing. While the outcomes are life-changing, he admitted the reality behind them is uncomfortable — especially when creators become a last resort for people who can’t access basic healthcare.

He said he hopes the attention these stories get pushes conversations about better systems and real solutions.

Creators Head to Ghana for a Global Kindness Project

The summit also announced the winners of the 1 Billion Acts of Kindness initiative. Ten creators will join MrBeast in Ghana to help build a village, turning online influence into offline action. The project is backed by Mohammed bin Rashid Global Initiatives and the Varkey Foundation, with the journey set to be documented on YouTube.

A Message for Small Creators Too

MrBeast also touched on the rise of short-form content and fast scrolling, warning creators not to forget the responsibility that comes with being watched.

His advice was clear: even a small audience matters. If people are listening, creators owe it to them to take their content — and its impact — seriously.

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