The Messi Experience – 7 Epic Reasons You Can't Miss This

Get ready to walk through greatness at The Messi Experience, a spectacular, limited-time attraction hosted at Dubai Festival City Mall from May 23 to December 31, 2025. This fully immersive, multi-sensory exhibition spans over 2,500 square meters and showcases the life and legacy of football icon Leo Messi through cutting-edge visuals, interactive storytelling, and thrilling football challenges. 

From the streets of Rosario to the roaring stadiums of Barcelona and Qatar, this unforgettable journey invites fans of all ages to relive Messi’s most iconic moments. With nine themed zones, custom photo ops, AI/VR experiences, and an exclusive merchandise store, The Messi Experience promises an action-packed outing that blends sports, technology, and storytelling like never before. 

Location: Dubai Festival City Mall – The Heart of Immersive Entertainment 

Set within one of Dubai’s most dynamic shopping and leisure destinations, Dubai Festival City Mall provides the perfect venue for an experience of this scale. Known for hosting world-class events and family attractions, the mall is easily accessible, spacious, and equipped with all necessary amenities including wheelchair and stroller access. 

Its central location and broad visitor base make it an ideal host for this immersive tribute to one of football’s greatest legends. Plus, with nearby dining and retail options, guests can easily turn their visit into a full-day outing. 

Dates and Timings: Plan Your Visit 

The Messi Experience runs from May 23 to December 31, 2025, giving visitors ample opportunity to enjoy the attraction across multiple months. 

• Operating Hours: Daily from 12:00 PM to 10:00 PM 
• Duration of Visit: Plan for 1.5 to 2 hours to explore all zones, interact with installations, and shop for memorabilia. 

Tickets and Entry: Pricing and Access 

General entry tickets are priced affordably, ensuring accessibility for fans young and old. 

• AED 134 – AED 149 per person (ages 3 and above) 
• Children under 3: Free (ticket must be collected at the counter) 
• People of determination: Free (proof of eligibility required) 
• Children aged 3-15 must be accompanied by an adult. Tickets grant access to all zones and experiences during your selected time slot. 

What to Expect at The Messi Experience 

This one-of-a-kind attraction is divided into nine immersive zones, each designed to bring fans closer to Messi’s journey through life and sport. Here's what awaits: 

1. Messi’s Childhood Room – A faithful recreation of his humble beginnings in Rosario, Argentina. 
2. Projection Mapping & Holograms – Dive into his most iconic career moments brought to life through cinematic storytelling. 
3. Interactive Football Challenges – Test your skills in various goal-kicking and precision drills. 
4. AR & VR Installations – Snap a virtual selfie with Messi and experience stadium-like roars in simulated match environments. 
5. World Cup Victory Parade Simulation – Feel the thrill of triumph in this celebratory space. 
6. Exclusive Merchandise Store – Shop limited-edition collectibles and Messi-themed apparel. 
7. Fan Engagement Zones – Enjoy photo ops and themed games that keep the adrenaline going. 
8. F&B Offerings – Themed food stations provide the perfect pit stop to refuel mid-journey. 

Accessibility and Guest Services 

The venue is fully wheelchair and stroller accessible, making it inclusive for all guests. Onsite staff are available throughout the experience to guide, assist, and support visitors with any needs. 

Ticket holders are welcome to arrive anytime within their selected time window. Flexible entry helps accommodate families and larger groups without pressure or time constraints. 

Why The Messi Experience Is Perfect for All Ages 

Football fan or not, the storytelling and high-tech interactivity of this exhibit make it a fantastic experience for everyone. Children will love the games and visuals, while adults can relive the magic of Messi’s career and marvel at his achievements. 

This family-friendly event provides both educational and emotional value, making it a standout attraction in Dubai’s entertainment calendar for 2025. 

The Messi Experience isn’t just another football event — it's an all-encompassing celebration of legacy, determination, and sportsmanship. Whether you're a lifelong Messi admirer or a newcomer to the sport, this exhibition guarantees a memorable adventure that honors the magic of football’s most iconic figure.