Visit Dubai and Real Madrid Announce Global Partnership

Real Madrid and Dubai have enhanced their strong relationships with the announcement of a new international partnership.

Dubai will now serve as the club's "official destination partner," it is believed that the partnership will foster both parties' future growth and the initiatives outlined in the Dubai Economic Agenda (D33).

The multi-year arrangement guarantees supporters of Real Madrid and Dubai residents a wide range of activations, memorable fan moments, and exceptional experiences.

Since 2011, Emirates has been the team's primary sponsor, featured on the front of the famous white shirts. Later this year, a Real Madrid theme park will debut in Dubai Parks and Resorts.

"We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement motivates one to pursue new heights. With our aim to consolidate Dubai's position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world's most celebrated team to reaffirm Dubai globally as the best city to visit, live, and work in," Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing said.

Introducing our new game-changing partner: @realmadrid 🏆✨#VisitDubai #RealMadrid pic.twitter.com/mt2vORVeSh

— Visit Dubai (@visitdubai) October 5, 2023