Al-Futtaim Trading Enterprises opens new Polestar Space

New Polestar Space showcases Polestar’s premium EVs at a spacious retail location, where customers can interact with the Polestar brand, meet Specialists, take a test drive, and purchase Polestar 2.

DUBAI, UAE – 2 MARCH 2023. Polestar (Nasdaq: PSNY), the Swedish electric performance car company, and Al Futtaim Trading Enterprises, Polestar’s sole dealer representative in the UAE, have opened a state-of-the-art new Polestar Space at the Mall of the Emirates. The new Polestar Space offers more room, more choice, and more features for customers to connect with Polestar, take a test drive and purchase the 100% electric Polestar 2.

Situated on Level 1 of the mall, the new Polestar Space has been expanded to a total floor space of 234 m² and can accommodate up to three Polestar EVs at a time, in addition to a configuration studio for customers to create their perfect Polestar, as well as two private consultation rooms for one-to-one interactions with Polestar Specialists.

Mohamed Kassem, General Manager for Polestar UAE, says: “The reaction to Polestar in the UAE so far has been positive and amazing, and we’re excited to give customers an enhanced experience through the new Polestar Space in Mall of the Emirates. Offering improved service in every way, the new Polestar Space is the perfect setting to showcase the cutting-edge, sustainable design and advanced technologies of Polestar 2, as well as upcoming models to be launched in the future.”

The opening of the Polestar Space in Mall of the Emirates follows a highly successful debut year for Polestar in the UAE, as it enjoyed significant interest following the launch of the Polestar 2 in February 2022, as well as global launches of the Polestar 3 electric performance SUV and Polestar electric roadster concept which was displayed in the UAE in February 2023. The activities generated intense interest in the Polestar brand, demonstrating the UAE’s readiness for sustainable mobility in a truly premium EV.

The Polestar Space at Mall of the Emirates is open seven days a week from 10:00 to 22:00, where Polestar Specialists are on hand to provide customers with the opportunity to engage with the brand and view and test drive the Polestar 2 electric performance fastback.

The Polestar 2 model range includes three variants with a combination of long- and standard-range batteries as large as 78 kWh, and dual- and single-motor powertrains with as much as 300 kW / 408 hp and 660 Nm.

Polestar 2 reservations and additional details are available at www.polestar.com/en-ae/.­

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About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognized automotive brands and services.

Operating in 10 countries across the Middle East, Asia, and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific. The company plans to create a truly climate-neutral production car, without offsetting, by 2030.

Polestar 2 launched in 2019 as the electric performance fastback with avant-garde Scandinavian design and up to 350 kW. Polestar 3 launched in late 2022 as the SUV for the electric age – a large high-performance SUV that delivers sports car dynamics with a low stance and spacious interior. Polestar plans to release three more electric performance vehicles through to 2026.

Press Contacts

Hicham Younis

Marketing Communications Manager

Hicham.younis@alfuttaim.com

Visit: www.polestar.com/en-ae/

Facebook: www.facebook.com/PolestarCars

Tony Sidgwick

Account Director at Gambit Communications

tony@gambit.ae