Dubai: Opening of Region's Largest Out-of-Home Engagement Centre

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Dubai: Opening of Region's Largest Out-of-Home Engagement Centre
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IFFCO Out of Home (OOH) announced Tuesday the inauguration of it’s Customer Engagement Centre (CEC) in Dubai, the largest of its kind in the region.

The CEC is a 2,300 sqm space, fully equipped with dedicated areas for - hygiene, baking, culinary kitchens and beverages.

Nearly all parts of the centre are audio visually enabled for live and virtual demonstrations. A full programme of culinary and non-culinary masterclasses and invention days are expected in the coming months.

The CEC helps to enable out-of-home businesses in the region to collaborate, create, and directly address market requirements.


The out-of-home segment caters to all restaurants, hotels, hospitals, airports and cafes, constituting a large base of the B2B segment

IFFCO OOH has access to 26 different companies in the UAE and a network of 46 different countries offering a vertically integrated supply chain.