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Dubai: Opening of Region's Largest Out-of-Home Engagement Centre

  • Publish date: Tuesday، 21 June 2022
Dubai: Opening of Region's Largest Out-of-Home Engagement Centre

IFFCO Out of Home (OOH) announced Tuesday the inauguration of it’s Customer Engagement Centre (CEC) in Dubai, the largest of its kind in the region.

The CEC is a 2,300 sqm space, fully equipped with dedicated areas for - hygiene, baking, culinary kitchens and beverages.

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Nearly all parts of the centre are audio visually enabled for live and virtual demonstrations. A full programme of culinary and non-culinary masterclasses and invention days are expected in the coming months.

The CEC helps to enable out-of-home businesses in the region to collaborate, create, and directly address market requirements.


The out-of-home segment caters to all restaurants, hotels, hospitals, airports and cafes, constituting a large base of the B2B segment

IFFCO OOH has access to 26 different companies in the UAE and a network of 46 different countries offering a vertically integrated supply chain.

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