Zero to 30: How Lexus Became a World-Class Luxury Brand in Just Three Decades

A luxury product is relatively easy to make. That is, a single perfect item is easy to make — just look at the proliferation of luxury watches, luxury suits, and luxury vacations online. The real trick is repeating your success over and over again. Building a luxury brand is extremely difficult. It cannot be rushed. Louis Vuitton, for example, began making some of the world’s best luggage in 1854 and hasn’t really stopped. Patek Philippe has been at the top of the watch game