Emirates Airlines to Launch NFTs

  • Publish date: Thursday، 14 April 2022
Emirates Airlines to Launch NFTs

Emirates airline will be launching collectible and utility-based NFTs (non-fungible tokens), a move into the fast-expanding NFT universe.

"Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection," said Sheikh Ahmed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group.

"Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing significant investment in financial and resource terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies."

An NFT is a digital asset that represents real-world objects like music, art and videos. They are purchased and sold online, along with cryptocurrency in most cases, and they are generally encoded with the same underlying software as many cryptos.

Last year, it became the first airline to launch its own VR app on the Oculus store, offering users accurate, life-size and interactive cabin interior experiences onboard Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft. For instance, users can "pick up" items from the Onboard Lounge, "turn on" the Shower in the Shower Spa, or close the private suite doors behind them. They can even explore the cockpit.

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