Menopause in Arabic is Redefined as "Age of Renewal"

Supported by the United Nations Population Fund (UNFPA), the United Nations sexual and reproductive health agency, TENA has announced that Age of Renewal has been selected as the new description for menopause in Arabic.

Al Maany, the Arabic dictionary added the new description to its entries.

The definition under “Age of Renewal” on the Al Maany website now reads, “The age at which a woman reaches menopause and ovulation stops, and her energy is renewed for a new and promising stage of her life.”

After reviewing research undertaken with YouGov which revealed that 82% of women would like to use a new and more positive phrase in place of Age of Despair, TENA, the worldwide leader in incontinence products launched a campaign in celebration of International Women’s Day 2021 to support this as.

It was commonly agreed that Age of Renewal reflects the vitality, vigour and drive that the modern woman of this age truly epitomizes.

The initiative is part of the brand’s wider objective of breaking the taboo of incontinence in society. Urinary incontinence is one of the greatest global health disorders, with 1 in 3 women over 35 experiencing symptoms and 1 in 4 of all men over 40. With stigma associated with the condition, globally urinary incontinence is under-reported, under-diagnosed and, under-treated.

To find out more information about the campaign visit (https://www.tena-me.com/ar/women/age-of-despair).