Saadiyat Island to Attract 19 Million Visitors by 2025

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral, unveiled Saadiyat Island’s new vision, strategy and brand.

The island’s campaign ‘One Island. Many Journeys.’ The logo, inspired by the island’s name and the Arabic letter ‘S’, taking the form of the letter in a modern calligraphy style, represents both the island’s rich culture and its modern offerings.

This new strategy is set to attract travellers seeking transformative, luxury experiences and drive Saadiyat Vision 2025 which aims to grow domestic, regional, and global visitor numbers, supporting the development of Abu Dhabi’s tourism ecosystem.

Saadiyat Island is expected to attract 19 million visitors and contribute AED 4.2 billion in direct tourism revenue by 2025.

By showcasing a diverse array of cultural experiences that appeal on a global level, Saadiyat has become a beacon in the cultural tourism ecosystem, which this new partnership seeks to further advance.

Saadiyat is home to the first international outpost of the iconic Louvre Museum, with three more world-class museums set to open in the coming years. The forthcoming Abrahamic House, a future global beacon for tolerance and understanding, will cement the island as a one of the world’s leading cultural centres.

Saadiyat also hosts a year-round programme of cultural, lifestyle, golf, wellness and culinary events and activities, all within one unique, secluded location.