Top Lifestyle Influencers in the UAE You Should Be Following in 2025

The UAE’s social media landscape is booming with creative voices across fashion, beauty, travel, and wellness. In 2025, influencers like Hanen Kamal, Mahmoud “Mr Moudz” Sidani, Youssef Mohamad Alhamadi, Daniah Fawwaz, and Diana Samman stand out for their fresh takes on luxury and everyday lifestyle. Each of these content creators thrives on multiple platforms (Instagram, TikTok, YouTube, etc.), bringing the UAE’s vibrant culture and global trends to life for millions of followers.

Hanen Kamal

Hanen Kamal (known simply as Hanen) is a Dubai-based social media star who first found fame as an Arabian TikToker. She is “known for her lip-sync videos” and has amassed over 6 million followers on TikTok. On Instagram, she shares fashion and beauty photos along with travel snapshots from around the Gulf, reflecting her international upbringing (she has lived in Kuwait, Saudi Arabia, and the UAE. Hanen’s vibrant content — from style lookbooks to adventure vlogs — captures youthful, trend-driven lifestyle themes. Her bilingual Arabic-English presence also resonates with a wide regional audience interested in beauty and culture.

Mahmoud “Mr Moudz” Sidani

Mahmoud Sidani, better known as Mr Moudz, is a Dubai-based fashion and travel influencer with a flair for luxury. Amra & Elma list him as one of Dubai’s top bloggers, noting that he documents “his experiences, travel adventures, and personal style” on Instagram. He began his career as a high-end retail buyer at Dubai’s famous Level Shoe District, and his insider fashion knowledge helped him become a prominent male influencer.

Sidani regularly posts about upscale hotels, international trips, and couture outfits, embodying the opulent side of the UAE lifestyle. In addition to social media, he has launched his own luxury brand: By Moudz, a line of signature perfumes. The company website proudly describes By Moudz as “luxury signature scents and perfumes founded by social media influencer Mahmoud Sidani, aka ‘Mr Moudz’”. Through both his influencer content and entrepreneurial ventures, Sidani exemplifies how UAE creators leverage personal branding across platforms.

Youssef Mohamad Alhamadi

Youssef Alhamadi is a unique voice in Dubai’s influencer scene, blending engineering smarts with fashion and media. After studying engineering at Abu Dhabi’s HCT University, Alhamadi pursued modeling in 2017 with MMG Talent. He has since worked with major luxury brands – including Zegna, BMW, Burberry and Diesel – proving his mettle in fashion.

Beyond photo shoots, Alhamadi is also an influencer and TV host. He hosts a podcast (@lahdha360) and even runs a media platform (“Dontmissit1 TV” on Instagram, where he shares style advice and cultural commentary. In his own words, fashion “allows you to experiment and truly find who you are”, a philosophy he showcases in his chic looks and thought-provoking interviews. As a bridge between Middle Eastern culture and Western trends, Youssef Alhamadi’s multifaceted content (Instagram, TV, podcasts) makes him a top lifestyle influencer to watch in 2025.

Daniah Fawwaz

Daniah Fawwaz is a Dubai-based influencer who effortlessly melds high fashion with health and fitness. As the daughter of designer Zeena Zaki, she grew up around couture and regularly appears at fashion events (e.g. Dubai Fashion Week) in statement outfits. Her Instagram feed alternates between glamorous gowns and streetwear, while she also shares workout routines and wellness tips.

In interviews, Daniah is acknowledged as a leading fitness personality – Cosmopolitan Arabia even calls her “one of the most prominent female fitness trainers in the region”. This dual focus has earned her a devoted following: fans tune in for style inspiration and for her energetic gym content alike. Whether she’s photographed in an embroidered kaftan or teaching an ab workout, Daniah’s confident, health-conscious lifestyle embodies the UAE’s dynamic spirit.

Diana Samman

Diana Samman (ديانا سمان) is one of the UAE’s top beauty and lifestyle influencers, especially popular on Instagram, TikTok, and YouTube. Based in Dubai, she built her reputation sharing makeup tutorials and beauty hacks that feel accessible and fun. According to influencer databases, Diana’s content “revolves around easy, safe, and convenient beauty tips,” featuring everything from holiday glam looks to everyday “no-makeup” makeup tutorials.

In her own videos, she might try viral skincare trends or demonstrate how to use her favorite makeup products, often with a playful style. This down-to-earth approach has earned her hundreds of thousands of followers across platforms (she has over 600K on Instagram and ~700K on TikTok). Brands frequently collaborate with her on product reviews and tutorials – for example, she’s created content showcasing new Sephora or American Eagle collections. By 2025, Diana will continue to be a go-to source for style and beauty inspiration in the UAE, particularly among young women.

Each of these influencers showcases a different slice of the UAE lifestyle – from Hanen’s cosmopolitan travel diaries to Mahmoud’s luxury adventures, Youssef’s cultured style experiments, Daniah’s activewear-chic ethos, and Diana’s beauty guides. Together, they span the major lifestyle categories (fashion, beauty, travel, fitness) and dominate across TikTok, Instagram, YouTube and beyond. Following their channels is a great way to stay on top of the latest trends and day-to-day culture in the Emirates. As the UAE continues to embrace social media as a window into its modern way of life, these five creatives are leading the conversation in 2025 and beyond.