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UAE Named Top Destination for MENA Content Creators

New report highlights creators' strong support for the Gulf’s role in regional change

  • Publish date: Wednesday، 02 July 2025
UAE Named Top Destination for MENA Content Creators

A new report reveals that the UAE is the number one choice for content creators in the Middle East and North Africa (MENA), with many praising the Gulf region for driving change—especially in tourism and entertainment.

According to the second edition of the InfluAnswer Arabia report by Weber Shandwick MENAT, 77% of surveyed content creators believe that GCC countries are setting the pace when it comes to positive regional development. The study reflects growing confidence in how the Gulf is shaping the influencer space and wider industry trends.

UAE tops the list, followed by Saudi Arabia and Lebanon

When asked which country stands out the most in terms of innovation and influence, 45% of creators chose the UAE. Saudi Arabia came in second with 26%, while Lebanon followed with 10%.

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The findings reflect a shift in perception, with influencers now seeing the UAE and its neighbors not just as markets—but as creative hubs setting new standards across tourism, entertainment, and digital content.

Influencers see growing opportunities in the GCC

The report captures how creators in the region view the evolving landscape of influencer marketing. Many are drawn to the Gulf’s fast-paced development, government support for digital growth, and increasing investment in events, travel experiences, and entertainment platforms.

As the GCC continues to position itself as a hotspot for creators, the UAE remains firmly in the spotlight—not just for its infrastructure, but for how it supports content creation as a serious profession.

UAE

What this means for brands and audiences

With creators now aligning more closely with Gulf-based opportunities, brands in the region are likely to benefit from more localized and high-quality content. For audiences, this could mean more relevant, engaging, and culturally in-tune content across platforms.

The message is clear: the GCC is no longer just catching up—it’s leading the way.

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