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UAE Ranks No. 1 Globally in Mobile Shopping for 2025

New report shows UAE leading the world in mobile-first shopping habits.

  • Publish date: Friday، 04 July 2025
UAE Ranks No. 1 Globally in Mobile Shopping for 2025

The UAE is now the world’s top mobile shopping market, with 67% of consumers using their phones to shop, according to the 2025 Global Digital Shopping Index by Visa and PYMNTS.

That’s a 23% jump since 2022, putting the UAE ahead of tech-savvy countries like Singapore, the UK, and Brazil when it comes to mobile-first retail.

Biometrics and Convenience Drive Growth

UAE shoppers aren’t just tapping "Add to Cart"—they’re also leading in secure payments. Around 32% use fingerprint or face recognition to complete purchases, nearly double the global average.

Plus, 53% of shoppers are blending their experiences by combining in-store visits, mobile browsing, and online checkouts.

What UAE Shoppers Really Want

The study also revealed what shoppers in the UAE look for when they buy:

  • 75% want rewards programs

  • 73% expect free shipping

  • 70% like price-matching deals

Unsurprisingly, millennials and Gen Z are driving this trend, while older shoppers are less likely to use their phones at checkout.

UAE’s Digital Economy Keeps Rising

Visa’s regional head says the UAE’s success comes from strong collaboration between tech, business, and government. Expect more innovations like Click to Pay and smarter payment options to roll out soon.

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