Amazon Unveils the Next Generation Kindle Paperwhite

Amazon Unveils the Next Generation Kindle Paperwhite and New Kindle Paperwhite Signature Edition

Next generation Kindle Paperwhite comes with a 6.8-inch, glare-free display, up to 10 weeks of battery life, adjustable warm light, USB-C charging, and 8 GB of storage —for only 579 AED

First-ever Kindle Paperwhite Signature Edition also adds an auto-adjusting light sensor, 32 GB of storage, and, for the first time, wireless charging—all for just 749 AED

Browse over 1 million eBooks in the Kindle Store on Amazon US, including thousands of Arabic titles
 

Twenty percent faster page turns and an even smoother interface experience enabled by all-new hardware and redesigned interface

Dubai, United Arab Emirates —September 22, 2021—Amazon announced the next generation of Kindle Paperwhite with two new models: the all-new Kindle Paperwhite and the first-ever Kindle Paperwhite Signature Edition. Kindle Paperwhite has been the most popular Kindle, and the new generation combines premium hardware, faster performance, and a redesigned user interface for a more enjoyable reading experience. Starting at just 579 AED, Kindle Paperwhite comes with a larger display than Kindle Paperwhite (10^th generation), a new adjustable warm light, and up to 10-week battery life, while the new Signature Edition adds an auto-adjusting light sensor and is the first-ever Kindle to offer wireless charging.

“Customers love Kindle Paperwhite, and we’ve worked hard to add even more premium experiences to the next generation,” said Kevin Keith, vice president of Amazon Devices and Services.  “The new Kindle Paperwhite comes with a warm light and larger display for even more comfort, 20% faster page turns, and up to 10 weeks of battery life—all in a compact, waterproof design that makes it easy to enjoy a book anywhere, day or night.  Now more than ever, it’s delightful to get lost in millions of books wherever you go.”

Larger, Warmer Paperwhite Display

The all-new Kindle Paperwhite combines a 6.8-inch display, the largest ever on a Kindle Paperwhite, with smaller 10.2mm bezels on a sleek, flush-front design. Plus, the 300 ppi Paperwhite display is glare-free, delivers laser-quality text, and resembles real paper for easy reading in all conditions, even direct sunlight. The display offers an additional 10% brightness at the maximum setting to ensure reading is more comfortable on the eyes, and the adjustable warm light and a white-on-black dark mode offer flexibility for reading any time, day or night. Kindle Paperwhite Signature Edition also comes with an auto-adjusting front light that automatically adapts the brightness of the display based on the lighting around you so you can comfortably read in all conditions.

Read Anywhere, For Longer

Kindle devices last weeks on a single charge, so you can enjoy your book without the worry of finding a power outlet. The all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition offer up to 10 weeks of battery life—the longest of any Kindle Paperwhite yet. To help maximize reading time, fast USB-C charging takes only 2.5 hours to reach a full charge to maximize reading time when using a 9W adapter or larger. Kindle Paperwhite Signature Edition is the first Kindle to offer wireless charging. With an IPx8 rating, the all-new Kindle Paperwhite is designed to withstand accidental drops in the bathtub, hot tub, pool, and ocean—meaning you can take it almost anywhere you want to read. Plus, 8 GB standard storage on Kindle Paperwhite and 32 GB of storage on the Signature Edition means there’s room for thousands of books. Customers in the United Arab Emirates have access to the Amazon.com catalogue with over 1 million eBooks in more than 40 languages, including thousands of Arabic titles.

All-new Kindle Experience

Kindle Paperwhite comes with a completely redesigned Kindle interface, adding several new features for an easier and more intuitive experience from the moment you pick up your device to start reading. The updated Kindle experience provides an easy way to switch between the home screen, your library, or your current book, while a new library experience includes new filters and sort menus, a new collections view, and an interactive scroll bar.

A new option to get started is simplified setup on the Kindle app for iOS and Android —just pair your device to your phone so you can set up in fewer steps. Settings are accessible in one swipe from wherever you are in your device, making it quick and easy to adjust features such as screen brightness, or turn on airplane or dark mode, without losing your place. These new software features will roll out through the end of the year.

Features that Enrich Your Reading Experience

By design, the all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition have been purpose-built to help you get lost in your favorite book. Unlike most tablets and phones, a Kindle has no glare and won’t distract you with social media, emails, text messages, or notifications. The all-new Kindle Paperwhite includes features that have long made the Kindle family the best devices for reading, enhancing the experience beyond a print book, including:

• Whispersync—Saves and synchronizes your last page read, bookmarks, and annotations from your Kindle eBooks across all of your Kindle devices and apps, so you can pick up where you left off on any device.
• Book Covers—Lets you see the cover of the book you are currently reading on the lock screen.
• Word Wise—Provides short, simple definitions that automatically appear above difficult words in many popular English language titles, so children or those learning a new language can keep reading with fewer interruptions.
• Accessibility—Allows customers to access devices and reading applications that work with assistive technology, features that support a variety of reading needs, and tools that enable anyone to become a Kindle author.

The World’s Best eBook Store

As with all Kindle e-readers, the new Kindle Paperwhite models come with instant access to the Kindle Store. Customers can access the Kindle Store on Amazon US, which includes a massive selection of over 1 million eBooks in more than 40 languages including English, Arabic, and Hindi. You can try a book before purchasing by downloading a free sample.

Climate Pledge Friendly

The all-new Kindle Paperwhite and Kindle Paperwhite Signature Edition were designed with sustainability in mind. Both are built with 60% post-consumer recycled plastics and 70% recycled magnesium. Plus, 95% of the packaging is made of wood fiber-based materials from responsibly managed forests or recycled sources.

Pricing and Availability

The all-new Kindle Paperwhite is 579 AED and will be available on amazon.ae in 8 GB in Black – it will start shipping on October 27. The new Kindle Paperwhite Signature Edition is 749 AED, and will be available soon on amazon.ae in 32 GB, also in Black. New leather and fabric covers for the all-new Kindle Paperwhite will be available in Black and Deep Sea Blue.   Learn more at https://www.amazon.ae/kindlepaperwhite & https://www.amazon.ae/kindlepaperwhitesignature.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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For more information, please contact:

Ziad Ashkar

Junior Account Manager

Gambit Communications

+97155 7862682

Ziad@gambit.ae