MANNA SMASH-BURGER: FROM LONDON’S ORIGINAL TO ALSERKAL AVENUE

Dubai, October 2025: Manna, the original London-born smash-burger brand with a loyal following, is set to open at Alserkal Avenue on the 6th of November. Known for its nostalgic flavours and distinctive style, Manna has grown far beyond its UK roots, and the Dubai launch marks the beginning of its international journey.

Manna first started at Arcade in London, where it quickly became one of the venue’s biggest draws. With restaurants now at iconic locations, Tottenham Court Road and Battersea Power Station, the brand has a loyal following and has drawn critical acclaim. The Alserkal opening is the first time Arcade has expanded internationally, bringing Manna’s mix of food, culture, and creativity to one of Dubai’s most dynamic districts.

With more than 70 creative organisations spanning galleries, design studios, and performance spaces, Alserkal Avenue is the heartbeat of Dubai’s contemporary culture. Dedicated to experimentation and collaboration, Alserkal is the perfect stage for Manna’s international debut, aligning the brand’s energy with the Avenue’s mission to nurture creativity and community.

Manna Dubai will debut a curated menu that brings London favourites alongside a Dubai-exclusive:

Wagyu Kimchi Smash: (Dubai-exclusive signature smash) Ssamjang mayo, kimchi, seaweed, slice of cheese

Classic Smash: Smashed patty, American cheese, mustard, ketchup, mayo, pickles, onions                Hot One: Smashed patty, hot oil, chilli cheese, pickled jalapeños, pickles, Manna sauce                   Double Manna: Two smash patties, American cheese, pickles, onions, Manna sauce                           Seasoned Waffle Fries: Manna seasoning, ketchup, mayo                                                                                    Hot Flame Waffle Fries: Hot-flame seasoning, ketchup, mayo

Feroz Gajia, Manna Co-Founder, comments:

“We’re incredibly excited to see Manna launch its first MENA location in the UAE, a place whose locals have shown us such warmth and support at our London locations. Expanding into the vibrant Alserkal Avenue feels like a natural extension of my East London home, and truly feels like the perfect fit for Manna.”

The opening sets the stage for Manna’s next chapter, introducing Dubai audiences to a brand that blends bold flavour with cultural energy, and marking the beginning of its story on the international stage.