RARE BEAUTY INTRODUCES: RARE EAU DE PARFUM

Rare Beauty by Selena Gomez unveils its debut fragrance: Rare Eau de Parfum — a warm, decadent scent with a touch of spice, designed to evolve with you throughout the day. Inspired by the multifaceted moments that make us feel most like ourselves. Bright yet deep, familiar yet unexpected, this is a fragrance that evolves with every passing moment.

"My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out—and always feels just right."  —Selena Gomez

The fragrance opens with indulgent notes of caramel, pistachio, and spicy pink pepper, melts into a heart of rich vanilla, bold ginger, and velvety cocoa beans, and settles into a sensual dry down of creamy sandalwood, warm tonka beans, and soft skin musks.

Rare Eau de Parfum is crafted in France using ingredients sourced from around the world, each bringing its own depth and dimension. Spicy pink pepper from Australia, vibrant ginger from Nigeria, and rich, upcycled cocoa beans from West Africa come together with smooth sandalwood from New Caledonia and warm tonka beans from Venezuela—creating a fragrance that feels as layered and rare as the person wearing it.

The luxe, ergonomic bottle was mindfully designed in partnership with certified hand therapists and a team of packaging engineers to ensure the most effortless and comfortable dispensing. Because traditional perfumes, with standard pumps and decorative caps, can be difficult for someone with dexterity challenges.

Rare Eau de Parfum is 100% cruelty-free, vegan, and paraben-free. It has been dermatologist tested and is suitable for sensitive skin.

About Rare Beauty

Founded by Selena Gomez, Rare Beauty believes that everyone is unique and rare. In a world that often sets unrealistic standards of beauty, Rare Beauty was created to break down these norms and encourage people to embrace who they are. Through makeup, the brand fosters positive conversations around beauty, self-acceptance, and mental health. Rare Beauty aims to help people feel more connected to themselves and to others — and to feel less alone.

Rare Beauty is available exclusively at Sephora stores and online at Sephora.me.

Rare Beauty Eau de Parfum AED 395
Rare Beauty Eau de Parfum Mini AED 160