Beyoncé Launches New Hair Care Line "Cécred"

Renowned singer and entrepreneur Beyoncé has announced the launch of her latest business endeavor, the hair care brand "Cécred." This expansion of her business empire reflects Beyoncé's commitment to honoring her mother's legacy as a hairdresser and marks her entry into the lucrative hair care market.

Announcing on Social Media

Beyoncé took to Instagram on Tuesday night to unveil her new brand with an enticing trailer. The teaser includes glimpses of Beyoncé during a hair wash session and childhood moments with her mother, Tina Knowles. Accompanying the video is a caption emphasizing the sacredness of hair and announcing the brand's official launch date on February 20th.

 

 

 

 

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A post shared by Beyoncé (@beyonce)

Blend of Science and Tradition

According to information available on the Cécred website, Beyoncé's hair care line integrates both scientific innovation and traditional rituals. Images featured on the site suggest a potential use of honey in the products, hinting at the brand's commitment to natural ingredients and effective hair care solutions.