CRAFT YOUR VISION & STYLE AT VISION INDUSTRY

• Customize and design handmade frames and sunglasses at the VISION INDUSTRY DESIGN LAB!

January 2024, DUBAI – Brace yourselves, fashion lovers, for an optical revolution! VISION INDUSTRY, the region’s pioneering optical experiential-retail concept, is reshaping the eyewear landscape with its revolutionary DESIGN LAB. Say farewell to ordinary eyewear; at VISION INDUSTRY, you don't just choose frames – you become the designer, with licensed optometrists and skilled Italian artisans as your partners in style.

Ever yearned for eyewear as unique as your personal style? VISION INDUSTRY hears you loud and clear! The DESIGN LAB transcends the typical; it's a fusion of cutting-edge eyewear services, optometric excellence, and an Italian art studio cleverly masquerading as a lens-and-frame lab.

VISION INDUSTRY's Italian maestros don't just craft frames; they sculpt wearable masterpieces. It's a celebration of you, transforming your concepts into eyewear reality. Picture bespoke tailoring for your eyes – chic, personalized, and unmistakably you.

The journey begins with a consultation, ensuring that every eyewear piece not only enhances your visual experience but also complements your unique style. From choosing materials, frame shapes, and design elements to lens preferences, the design lab puts you in the driver's seat, empowering you to create frames that authentically represent you. Your personalized eyewear journey spans approximately two weeks – from the initial sketch to the delivery of the finished product.

In line with their ethos of 'look good and see well,' VISION INDUSTRY encourages you to schedule complimentary eye tests with their on-site optometrists before making any eyewear selections. These tests are an integral part of the DESIGN LAB experience, ensuring that your eyewear not only enhances your style but also optimizes your vision.

What are you waiting for? Visit www.visionind.com to make an appointment and embark on a style journey that's as unique as you are.

Don't just wear eyewear; wear your story, your way, with VISION INDUSTRY.

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Get social: @vision_industry_

Editor’s Note:

About Vision Industry:

Founded in 2023, VISION INDUSTRY is the first-of-its-kind optical experiential-retail concept with the mission of elevating the perception of eyewear. Part of Optitalia Group, VISION INDUSTRY provides the highest level of eye-care, service, innovation and design, setting a new standard for the optical retail industry and cementing its position as a benchmark and authority in the world of eye-health. VISION INDUSTRY is an 800 Square Meter store in Mall of the Emirates – Dubai, offering an incredibly wide assortment of eyewear, a bespoke service and the latest eyecare technology.

About Optitalia Group:

Optitalia Group is the leading eyewear distributor in the Middle East. Established in 1996, Optitalia Group's core strength is in its well-balanced and diversified portfolio spanning from fashion to luxury and from lifestyle to sport brands.

Optitalia Group is also the owner of the optical retail brand Optifashion and the newly launched VISION INDUSTRY.

For media inquiries, interviews, product loans for shoots or to schedule a visit to the Design Lab, please contact:

Injeel Moti

injeel@catchcomms.com

+971 56 712 8092 

Nicole Akalla

Nicole@catchcomms.com

+971 50 455 9039

Catch Communications

www.catchcomms.com