Dubai To Host The Biggest Pop Culture Festival in the Middle East

  • Publish date: Monday، 30 August 2021
Dubai To Host The Biggest Pop Culture Festival in the Middle East

Dubai will host the inaugural edition of POPC Live! in Dubai in March 2022. The event will be the Middle East’s biggest eSports, comics and YouTubers’ pop culture festival.

It is expected to feature five days of groundbreaking experiences and unique activities organised for the first time in the region.

Some of the world’s most prominent celebrities will attend the event, which will see an expansive eSports Zone set up, tournaments featuring the biggest names in the gaming and entertainment industry, along with pop culture panels, workshops, conferences and concerts.

Gamers Tournaments

Gamers and eSports fans will have a lot to be excited about, as POPC Live! is set to welcome leading developers, publishers and eSports teams to Dubai.

Tournaments by PUBG Mobile, League of Legends and DOTA2 will be held at the festival’s massive eSports Zone. Top international teams will compete at the tournaments to win millions of dirhams in prize money.

The Zone will also host the GIRLGAMER World Finals as well as several community tournaments hosted by Galaxy Racer that will be open to the public.

Sections for Comic fans

Fans of comic con will also be treated to an all-embracing community event featuring all their favourite elements – the Artists’ Alley, Cinema Club, celebrity meet-and-greets and more.

The festival’s exhibitor zone will feature some of the biggest gaming publishers, comic book houses, toy companies and film and TV brands.


If that’s not enough, the state-of-the-art main stage will see an incredible line-up of regional and international music acts combined with a host of interactive performances that will leave fans wanting more.

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