How the Bamford Watch Department Became the World's Premiere Timepiece Customizer

Bamford Watch Department began, as founder George Bamford tells it, following a party in London around 2003. Bamford showed up wearing his new Rolex, only to find every other man in the room seemingly sporting the same watch. He was crestfallen, to say the least. Perhaps Bamford, the son of billionaire machinery tycoon Lord Anthony Bamford, moves in loftier social circles than most, but he sensed he wasn’t the only guy in search of a standout timepiece. “It dawned on me that luxury